Typography isn't just about choosing pretty fonts; it's a vital part of user experience. The right typefaces guide readers through your website while reinforcing brand identity. Whether clean and modern sans-serifs or traditional serifs, your choices influence tone, mood, and professionalism.
Font pairing is an essential skill that adds contrast and hierarchy without overwhelming the design. A clean sans-serif for headers paired with a subtle serif for body text provides balance and readability. Tools like Google Fonts’ pairings feature can help you find ideal combinations.
Good typography is readable for everyone. Pay attention to line height, letter spacing, and contrast. Test how your fonts look across devices and ensure they align with accessibility standards, like using a minimum 16px body size and clear weight variations for emphasis.